According to the site Omnicore, as of February 2018, there are over 300 million monthly Snapchat users. Of that number, 30% of US Millennial Internet Users use Snapchat regularly.

Why? Here’s a breakdown for those that aren’t familiar with it yet.

• What drives teens to Snapchat?
  • Convenient, the option to post publicly and text your friends (Public/Not)
  • Temporary post
  • Confidence to speak
• Celeb Pages
  • Divine Life styles (Youtuber, models, Celeb etc.)
  • Latest drama (Love, ties, shade)
  • Keep updated on celeb news in real time
• Social Pressures
  • Amount of followers, views, streaks
  • Drive to look your best when you post yourself
  • Snapchat scores (How much you have been snapchatting people)
  • Views, need for attention
• Privacy
  • Memories
  • Snaps expire within 10 seconds
  • No trace (Unless chats are saved or screenshot, Which you are notified)
• Streaks
  • People want to constantly be talked to
  • Keep themselves occupied on the phone
  • Feeling of security
• Personal Faves.
  • Filters
  • Live Geo Filters
  • Snaptimer
  • Paintbrush
  • Stickers
• Snap codes
  • AR Experience